3-in-1 Multitasking Primer Stick –This lightweight hybrid makeup primer helps prime, perfect, and enhance the look of skin in one effortless swipe for a naturally radiant, even-tone finish. It's the perfect base for a long-lasting, flawless makeup application.
Soft-Focus Blurring Effect – Powered by silica, this no filter primer stick helps blur the look of pores and fine lines while smoothing skin texture. Think of it as a real-life soft-focus filter that leaves skin looking smoother and more refined.
Brightens & Refreshes the Look of Skin – Infused with Vitamin C and Caffeine which helps to brighten dull-looking skin, plus Murumuru Butter and Sunflower Seed Oil to keep skin feeling soft, comfortable, and supple.
Tone-Adapting & Easy to Use – Sheer pigments adjust to complement a wide range of skin tones. Use alone for natural radiance, apply under makeup for a smooth base, or tap over makeup to refresh skin and add soft luminosity throughout the day.
Our Commitment To Clean Beauty: At Love Who You Are, clean beauty isn’t just our standard—it’s our promise. EU compliant, and cruelty-free, our formulas are free from harsh additives and packed with high-performance ingredients that deliver results without compromise.

C Barrera –
Wanted to love this but I don’t
This primer stick does a lot of things right. The color match is spot on and it blends beautifully. It goes on easily either by applying straight from the stick or by using an applicator and is nice on it’s own or under other foundation or powders. Unfortunately though over time this product cakes up horribly settling into fine lines under eyes, breaking up on my forehead, and creating separation around the tender skin on the sides of my nose and corners of my mouth. I tried it a few times always on clean and hydrated skin and always the same result. I have combination skin with oily T-zone and that is where it broke apart the most so perhaps this is better suited for dryer skin.
Laurie E. Branson –
Works great for mature skin
I love this Foundation stick I don’t think they really call it Foundation but it works fabulous. I’m 63 years old and need something that is moisturizing. This makeup stick really helps keeps my face moisturized and I never look too made up it’s just enough to cover up some age spots that I have. The brand is actually called love who you are and I’ve been looking into buying other products from them because this is so good give it a try if you want to have something that just works similar to it’s like a BB cream and a stick it works really well
Linda Burgess (comprador verificado) –
Easy to apply!
Excellent makeup choice!
Matt –
Helps to provide consistent color across face / blends easily
I purchased this as a lightweight, light concealer for quick use. It definitely works for that and I would say that it does not provide full coverage.It does blend fairly easily into my skin. I like that it’s a turn stick that can easily be thrown into my purse for on the go application.As others have mentioned, the price point is a bit high for the coverage it provides. It’s better for concealing some color inconsistencies and/or helping to provide a more consistent look across the face.The benefits are the container – the hard plastic makes it so that I can throw it in my purse and not worry about it being damaged, broken or squeezed out. The cons would be the lack of true coverage it provides for the price.
L.A. Smith –
I’ll pass on this one…..
I’m a mature woman (60’s) & I don’t like to wear a lot of makeup, just enough to enhance my features. I prefer a more natural look. After trying this primer stick, I can’t recommend it for the following reasons:1. IMO it’s extremely overpriced ($58) for what you’re getting. I’ve seen comparable products (with the same basic ingredients) at the discount stores (Dollar General, Dollar Tree, Walmart, etc.)2. I applied this primer on my wrist (see pic). It has a shimmery tint to it that I don’t care for. I think it draws attention to the areas I’m trying to cover up.3. I twisted the entire amount out of the tube (see pic) & there’s only 3/4″ of makeup in it! That’s not a lot.4. IMO, the plastic glittery tube (see pic) doesn’t look like a higher end product. It looks more like something a teenager would buy.5. I was able to remove it with soap & water, but it took some scrubbing. I can’t imagine having to scrub my face with a luffa in order to remove my makeup.Overall, this primer stick didn’t impress or give me the results that I like. However, that’s my personal preference. I know there are people who like the “shimmery/glowing” effect & IF it were priced more appropriately (less than $10), I’d happily give it 4 stars & recommend it.
Meredith S. –
Smooth light coverage concealer, with skin color matching properties. A bit pricey imo
If I could I’d give this more like a 3.5 star, but went with 4 because there are several good things about this concealer. In the picture I’ve uploaded I have used the concealer on the right side of my totally clean face (left side of picture). As can be seen in the photo I have some pretty severe rosacea and had also recently waxed my eyebrows, so there was redness there as well. I felt like the concealer did smooth out quite a lot of the redness and with a pretty small amount of the product. It’s not a heavy coverage, more on the sheer side. I also liked the consistency, which was smooth and kind of silky. I also really like how well it changes to match your skin tone, because looking at the color I got, I thought it was going to be too dark for my skin tone, but it blended in pretty seamlessly. Packaging was very nice too! I guess what I didn’t like was that it kind of was oily, because I have some areas of skin that are already oil prone. Also the price, for me seems quite high for the light coverage this concealer provides. I don’t spend a lot of money on makeup unless it’s REALLY doing something for me.
Michelle M –
Perfect primer stick
This is a great lightweight 3 in 1 primer stick. This goes on easy and perfectly. You just gently apply straight from the stick itself, use your fingers, sponge or brush to nicely blend. This can be worn by itself, which I tend to do, or under other makeup. This is very hydrating, does not dry my skin out and there is no irritation. This is not sticky or greasy and blends so well you think you are wearing nothing. This hides those imperfections for me while making my skin look great.
Mandi –
Excellent for Maturing Skin!
I want to start my review by saying that I’m a redhead with a lot of freckles that has never really worn too much make-up. I stay away from any foundations because I feel like it looks weird if my face has no freckles, but the rest of my body does. My normal routine is SPF and then lightly patting powder and maybe doing some blush or highlighter. Im on the backside of 40 with a lot of fine lines and wrinkles, so having something that helps conceal pores and wrinkles is what I need. This primer is amazing and I’m so glad I came across it. I still put my SPF on, then do the primer stick and make sure to blend well, and then pat my powder on and add blush. The color really does blend in and it just looks like my skin, but better. It doesn’t feel heavy at all. I love that it has vitamin C, caffeine, and antioxidant protection. It feels silky and hydrates and helps to blur my pores a little bit. This stick is a little pricey but worth every penny in my opinion. I will be purchasing this on repeat!