- KOREAN BEAUTY INNOVATION : We work with the finest Korean manufacturers to bring the best Korean skincare, Korean makeup, Korean mascara and beauty to you; infused with effective Korean ingredients and breakthrough formulas; cruelty-free, and Leaping Bunny approved; This eye-friendly mascara has been dermatologist and allergy tested
- PERFECTLY COATS EVERY INDIVIDUAL LASH: Unlike conventional mascaras, It's So Big Black Volumizing and Lengthening Mascara features flexible fiber polymers; instantly increases length for perfectly curled, voluminous lashes; won’t smudge, flake, or clump
- HOLDS THE CURLS ALL DAY: While paraffin wax-based formulas weigh lashes down; It's So Big But Better Volumizing Mascara is a lightweight formula with Carnauba, Beeswax, Candelilla, and Tribehenin; keeps perfect curl from day to night; lengthens eyelashes
- EASY TO USE: Improved corset-shaped brush for even application; delivers the perfect amount of smudge-proof mascara to every lash, including hard-to-reach lashes; best removed with warm water, micellar water, makeup remover, or cleanser
- THE SAME PRODUCT YOU LOVE, BUT BETTER: It's So Big Mascara for volume and length has had a makeover to improve formulation and performance; please note you may receive the original version
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