Multitasking Foundation & Concealer: PÜR’s 4-in-1 Love Your Selfie is a skincare-infused medium-to-full coverage Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage.
Comes With 2 Applicators: Conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump.
Skin-Loving Benefits: Enriched with age-defying Ceretin Complex and an antioxidant-rich Energy Complex. Helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light.
All the Beauty You Love, None of the Ingredients You Don’t: PÜR products are 100% cruelty-free and vegan. We’ve also left out unnecessary ingredients, making this product paraben-, talc-, petrolatum-, mineral oil- and gluten-free.
Beauty Pure & Simple: We’ve redefined clean beauty with one mission in mind—to offer multitasking beauty solutions that support your lifestyle. Our products leave your skin looking and feeling its best, long after the makeup comes off!

Jessica (comprador verificado) –
Perfect match
Love this foundation! I did the virtual match on the PUR website, and they match my skin tone perfect. It is definitely a full coverage, you do not need to build with this product, a little goes a long way. Very happy!! Will continue to use this makeup!
Christine (comprador verificado) –
LOVE!
First of all- THANK YOU, PUR for making an expansive and inclusive shade range for everyone! 100 shades is quite impressive. I was also pleasantly surprised by how easy it was to find my perfect shade.One pump of this formula gives a solid medium (leaning toward full) coverage that holds up all day. I like that they put “good for skin” ingredients in as well. I wish it had SPF but that’s not a deal breaker for me since I wear a separate SPF daily anyway.
Michael F. (comprador verificado) –
Perfect color match
My new favorite concealer!
lori robbins (comprador verificado) –
Best ever
No chemicals so it’s good for skin. Sometimes it was sunshine it one place. So I leave it freeze it stays good make sure you let it settle before you ad setting power. If you have sensitive skin this is the best
Cothern (comprador verificado) –
Defective
It is in old packaging and it was watery.
Robert Chrétien (comprador verificado) –
Pur
Très satisfaite
cr (comprador verificado) –
Great foundation!
Great face makeup with concealer, feels light on your face.
L. D. Godfrey (comprador verificado) –
PÜR 4-in-1 Love Your Selfie
I liked this product. I have trouble getting an even skin tone with most foundations. This product does the trick without layering.