Zev First Take Mascara provides strong, gorgeous lashes in only one stroke, making it the ideal solution for attaining a dramatic, fake lash impression without the effort. This volumizing and lengthening mascara has a 360° UltraFlex Tower Brush and applies smoothly, clump-free, with jet black intensity. The conical bristles are meant to provide uniform lash coating, lifting and defining each lash with precision, while the buildable formula allows you to tailor your look from natural to dramatic. First Take Volume Mascara is cruelty-free, paraben-free, and suitable for contact lens users. It resists smudging, flaking, and clumping for an all-day perfect finish, but is readily removed with warm water. This volumizing mascara is featherlight on your lashes but heavy on drama, providing the ideal blend of comfort, performance, and eye-catching effect. A Brush That Does More The 360° UltraFlex Tower Brush is at the core of the First Take Mascara. Its flexible construction conforms to any lash angle, enabling for smoother application and more control. The tapering tip reaches even the tiniest lashes, and the conical bristles coat and separate them uniformly. This brush works with your lashes, not against them. Lightweight, Buildable Coverage The mascara's buildable composition allows for effortless adjustment, whether you want a slight lift or a fuller lash appearance. Begin with one coat for definition, then add as required without worrying about flaking or weight. The lightweight texture leaves lashes supple and not rigid. Clean, Simple Ingredients First Take Mascara is made with components that prioritize comfort and effectiveness, without needless additions. The recipe is free of parabens and fragrances, making it suitable for those with sensitive eyes and those who use contact lenses. It washes off with warm water, so no straining or strong removers are necessary. Designed for Everyday Wear Working long hours will not harm your appearance. First Take is designed to remain in place without smudging or clumping. Whether you're going to work or out for the evening, it's designed to keep your lashes defined and in place all day. Quick Highlights 360° flexible brush for even application Jet black finish for clean definition Smooth texture that layers well No smudging, flaking, or clumping Washes off easily with warm water Paraben-free and safe for sensitive eyes Vegan and cruelty-free formula
JLB2004 –
Works great!
This mascara is a real winner! I thought the black was inky enough for my lashes. The dark color really defined them. The formula was great. It was wet at first, but after a few applications, it was the perfect texture. I didn’t think it was very messy to put on like others I’ve had in the past! I was impressed with the volume and length. The brush was also pretty impressive. It was a thicker brush, and the spikes separated my lashes well. The brush glides through my lashes easily. This seems to be a clump-free mascara. It was also a long-wear mascara. I made it through a 9-hour work day and then a workout without smudging or flaking! However, it still came off easily, but I had to use makeup remover. I was surprised by the low price. I was really expecting it to be at least $14 or so. It was actually half that! Why bother with prestige brands when you can save money and still get a fabulous look? Highly recommend!
EB –
Not Impressed
I have had this for about 10 days now and I have tried it three separate times in order to give it a fair shot. I’m not a big fan and will likely only ever reach for this when I run out of something better.Pros:-you get a decent amount for the price.-it looks nice on.-cruelty free-safe for sensitive eyes-washes off easilyCons:-takes a while to dry and can be really messy-can smudge or flake a bit. I have dry skin, but somewhat small eyes combined with longer lashes, which means that this left lash marks below my eye brows, which drives me crazy!-it clumps quite a bit because it takes so long to dry, even when I try to comb through it to separate lashes right away-Even though it says it is safe for sensitive eyes, this wound up irritating my eyes and making them itchy. I have incredibly sensitive eyes so I try a lot of mascaras. I could come back and try one a few weeks or months later and not have it trigger my eyes to water, itch, and sting.-I didn’t see much lengthening, but if you want to consider tons of clumping, then I guess for people who want to have the gross and chunky “spider legs” lashes, then you could call this volumizing.I will stick to other mascaras that don’t cause me sensitivities and that work and look much better.
Meredith –
Best wand ever
Really like this mascara (more than I thought I would). I am a loyal gal to my Pacifica brand but this actually surprised me with the very small bristles and how light the liquid was. I didn’t think I was going to like the application, but it went on so easily with the wand and truly (I mean it) made my lashes look longer. I have hooded eyes so I don’t put mascara on my lower lashes and still don’t need to. The wand does do a great job getting even the smallest lashes on the inner corner of my eye without a challenge. Washes off without any difficulty. Will 100% get this again (I think I have converted!).
K-cat –
No Clumping
I have been waiting for my old mascara to dry up before I opened this. I wish I had not waited. This product goes on really well, no clumping. Wet enough if I get a little too much on, my brush tool smooths it out. I like the brush shape on this, just a slight curve, not too long. I have had no issues or irritation. Dark black gel.
Brittany Mathers –
Dark and volume zing!
Works great. Long lasting and easy to remove.
Maggie (The Librarian’s Daughter) –
Love the color, Love how it applies, It won’t stay on my lashes though
I really want to love this product a lot.I love the way the mascara applies. It applies a nice even thick coat to the lashes.The brush allows me to fan out my lashes the way that I like to.It applies well over a primer and seems to hold to the primer.The color is a gorgeous jet black that holds true all day and doesn’t fade.What I do find everytime I wear this mascara is that it bleeds down on to my under eye area no matter what I have tried.I have tried switching from a liquid undereye concealer to a powder. I have tried using a primer with the mascara as well. I have tried a setting spray.Unfortutately none of these things have worked for me.It’s either I have a particular type of oily skin or eyelash that doesn’t bond well with this mascara, or I am using another product that I haven’t picked out yet that is causing the mascara to bleed off of my lashes.I’m refusing to give up hope though.As I mentioned above, the application and coverage this product provide are great. I love the way my lashes look when I use this mascara.I’m able to get a great full lashed look with this mascara that I’m not able to get with some of the others I have. The brush in this product provides a great application that allows for a fuller application to the lower/mid lash and allows me to pull the product up the lash to give it a longer look.Also the applicator brush and this product allow me to fan my lashes out at the corner of my eyes better than I am able to with my other mascaras. I’ve been able to get a cat’s eye look with my lashes alone and not rely on eyeliner at times.So…..not giving up on this product just yet.I’m not sure I’ll repurchase it until I can solve the “why is it running down my face” problem, but I will be using it until I either solve the issue or it’s all gone.Right now, still happy with my purchase and the value for the money as it’s providing me the ability to create makeup looks that I’m not able to get with the other mascaras in my make up kit at the moment.
Bookmarked Opinions –
3.5 stars
3.5 stars. Just ok. I wouldn’t write home about it, but it doesn’t give any type of reaction to my eye, which a lot of eye makeup does.I wouldn’t rate this mascara any higher than your standard drugstore mascara. It works, it’s black as described, doesn’t clump, but also doesn’t lengthen my lashes at all. I don’t get a wow factor, but it would be good in a pinch, or to keep in your purse for quick use without digging through a makeup bag.
DesignGirl –
My New Go To Mascara!
I wasn’t sure what to expect with this mascara but I thought I would give it a chance and I’m so happy I did! It is a deep black color and goes on so smoothly. The mascara was not clumpy at all and covered every lash with ease. It gave my eyelashes definition and stayed on all day! This will be my go to mascara from now on!